Douglas Eyman
Defining the term: it has not yet been established as a field. Draws its theory and methods first and foremost from the tradition of rhetoric itself
Tradition of rhetoric:both analytic method and heuristic for production and for our purpose. Can be used as a kind of meta-discipline
Persuasion means there is rhetoric. To have meaning it means it need to have persuasion behind it.
Douglas defines digital rhetoric as the application of rhetorical theory
When applying traditional rhetoric you need to look at the new forms of print text and digital communication to see if it is traditional.
Maura 